A mischief website, designed in 14
business days.

We designed a website for the strategy, design, and Webflow studio, bringing its playful personality into the layouts, illustrations, and retro effects. Huck Finch’s team handled the Webflow development.

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Project Overview

Huck Finch partnered with Apta to redesign its own website ahead of a Webflow conference. In 14 business days, we developed the visual direction, page layouts, and design system, combining bold typography with custom stickers, pixel graphics, and retro TV effects. Working closely with their team in Figma, we translated the studio’s playful personality into a complete website design, which Huck Finch then built in Webflow.

Huck Finch partnered with Apta to redesign its own website ahead of a Webflow conference. In 14 business days, we developed the visual direction, page layouts, and design system, combining bold typography with custom stickers, pixel graphics, and retro TV effects. Working closely with their team in Figma, we translated the studio’s playful personality into a complete website design, which Huck Finch then built in Webflow.

"Working with Apta was fluid, collaborative and fun. They made me feel safe and understood."

Marcus Fung

Executive Producer

Client

Huck Finch, strategy
and web design studio.

Services

Website Design

Timeline

2 weeks

Tools

Figma

01

From three stylescapes to a complete website design.

We presented three visual directions and refined the chosen one with the client’s feedback. We then designed the pages, navigation, and design system, collaborating directly with Huck Finch’s team in Figma.

We presented three visual directions and refined the chosen one with the client’s feedback. We then designed the pages, navigation, and design system, collaborating directly with Huck Finch’s team in Figma.

02

Bold typography, retro textures, and illustrated details.

We used Avenir Next, oversized headings, scan lines, and subtle RGB distortion throughout the site. Stickers, pixel graphics, and a television in the footer added references to Huck Finch’s humor.

03

A complete design handoff for Webflow development.

The delivery included Home, Services, Ethos, About, Contact, CMS templates, navigation, a design system, and four social preview image options. We also documented loading animations, scroll transitions, parallax, hover effects, and easter eggs.

The delivery included Home, Services, Ethos, About, Contact, CMS templates, navigation, a design system, and four social preview image options. We also documented loading animations, scroll transitions, parallax, hover effects, and easter eggs.