GoForth is on a mission to revolutionize the real estate investment landscape through the innovative concept of Fractal Ownership. They offer everyday investors an opportunity to own a piece of high-value properties, making real estate investment more accessible and flexible. But to truly make their mark, GoForth needed a brand identity and digital presence that would resonate with their audience and effectively communicate their unique value proposition.
The Starting Point
When GoForth approached us, they had a vision but lacked the cohesive brand and digital ecosystem to support it. They needed more than just a logo or a website; they required a comprehensive strategy to establish their presence in the market and engage potential investors across multiple touchpoints.
Our Journey Together
Our collaboration with GoForth began with creating a robust brand identity, starting from the moodboard to the final brand guide. We designed everything from the ground up, including the logo, pitch decks, email signatures, and motion design elements. Understanding the importance of a strong online presence, we developed a complete website optimized for SEO, featuring over 200 pages of content dedicated to Fractal Ownership.
To drive engagement, we launched targeted Meta Ads campaigns for each property, featuring dynamic content such as videos and webinars. Each property had its own dedicated landing page, designed to convert visitors into leads. To further streamline the customer journey, we integrated a custom chatbot on the website, allowing users to schedule meetings directly through an intuitive chat interface. This strategic addition led to an X% increase in conversion rates.
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The Transformation
Today, GoForth stands as a strong brand in the real estate investment market, fully equipped with a digital ecosystem that supports its innovative business model. Their online presence, combined with our targeted marketing efforts, has not only raised brand awareness but also significantly increased their conversion rates. GoForth is now well-positioned to continue disrupting the industry, and we’re proud to have played a key role in their success.
