Own the Exit is the latest venture from the founders of Oak IQ, a prominent name in real estate syndication. Known for empowering people to gain financial freedom through real estate, Oak IQ wanted to bring an even more personal, engaging format to the industry. Enter Own the Exit: a podcast dedicated to real estate investors and enthusiasts, providing them with insights, stories, and strategies straight from industry experts. Own the Exit isn’t just a podcast—it’s a strategic marketing extension for Oak IQ, crafted to inspire and engage their community on a deeper level.
The Starting Point
The founders of Oak IQ approached us with a clear vision for Own the Exit. They needed a bold, cohesive brand that resonated with both their existing real estate audience and a wider podcasting audience. They wanted to build this brand identity across digital channels and create a seamless website experience. But they also needed a robust social media presence, from eye-catching assets to consistent, engaging YouTube thumbnails that would keep the audience coming back for new episodes.
Our Journey Together
With these goals in mind, we designed a full brand identity for Own the Exit. This included everything from a striking logo and versatile color palette to social media assets that stood out. For their web presence, we configured their site on PodPages, ensuring that it was not only visually appealing but also intuitive and user-friendly, with a streamlined layout that focused on conversions and engagement.
Our team also delivered a content strategy that includes weekly YouTube thumbnail designs. To keep content fresh and effective, we employed A/B testing on each thumbnail design, giving Own the Exit data-driven insights to fine-tune their audience’s preferences and increase click-through rates.
Caleb Edwards
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The Transformation
Today, Own the Exit is more than just a podcast—it’s an extension of Oak IQ’s commitment to community engagement and education. Thanks to a cohesive brand and strategic design assets, they’re building a dedicated following across digital platforms. With an optimized website, vibrant social presence, and data-informed visual content, Own the Exit has already become a powerful tool in Oak IQ’s marketing strategy, engaging audiences with expertise and inspiring real estate success.
