Not just another hiring site
We Know a Guy is a brand built around human connection. It breaks away from traditional recruiting by focusing less on résumés and more on real people. The website reflects that same philosophy — playful, direct, and full of personality. Through a mix of storytelling, custom illustrations, and smart interactions, the experience feels more like a conversation than a pitch. It’s a site that doesn't just talk about people, it actually feels like them.
The Starting Point
We replaced job board clichés with metaphors, motion, and unexpected humor. Each section guides users through a mindset shift, inviting them to stop reading résumés and start connecting with real people.
Our Journey Together
The brand identity was designed to be warm, honest, and a little playful. We created a custom illustration system using GPT's image capabilities, building a diverse cast of hand-drawn avatars that actually feel like people.
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The Transformation
Combined with a color palette that blends approachability with energy, the visual language mirrors the experience of talking to someone who just gets it.
